Today, the world is globalising and advancing at an extremely rapid rate; and it is often very difficult to keep up with it. The future looks bleak as the world becomes increasingly commercial and the financial situation reaches its highest point of saturation, or more like its lowest “low”. In a word like this the media, and more importantly the producers and large firms play a crucial role by supporting this rapid growth which can lead to detrimental consequences.
An advertisement is used by almost all companies, brands, firms and various other organizations to adroitly broadcast their products. The main goal of absolutely any advertisement is successful publicizing, and the only way in which they are able to do that is via presentation and language in their advertisements. The varying designs, images and texts are what essentially bring a reader to notice the advertisement and further look into the product shown. A successful advertisement is one that is aesthetically appeasing or different, as well as one which allows the reader to question and to think. That is the only way in which an advertisement can be interesting to a reader.
This is an advertisement that caught my eye in the magazine, ‘Condè Nast Traveller’. Ergo, it succeeded in its primary goal of making a reader spend a few extra minutes looking at it and also thinking about it. The colours used are extremely stark and at first glance the advertisement appears to be rather simplistic, yet it easily catches the eye because of the colours that are used (white, red and black). The language is easy to understand, but at the same time each phrase has an underlying meaning, which forces the reader to ponder on the advertisement longer. The meaning evokes certain emotions and hence each reader is left with a different perception of the identical advertisement.
The colours used in this advertisement can find a similarity that can be traced back all the way until the Second World War. The colours, red and black are the ones used in the Nazi “Swastika” Symbol. The colours represent Adolf Hitler and his rule, the way he in many ways ‘Brain-washed’ the Germans into believing that they belonged to a superior cast and religion. He used words and an amalgamation of emotions such as fear, sorrow, sympathy and pride to convince the Germans of his strategy. In this way, the discussed advertisement projects an extremely monarch like approach to the problem of extensive commercialisation and to the financial crisis which is slowly but definitely taking over the economic balance in the world at present. Similarly, the manner in which Hitler used language accurately, this advertisement also uses language as a medium to ‘Brain-wash’ consumers and readers all over the world.
As the financial crisis worsens, this entire advertisement is the ideal example for any economist, to describe the way any firm would try their best to publicize their products and the way in which individuals are hypnotized by these advertisements. This advertisement is an eye-opener and the essence of this advertisement has its roots in history. And the way in which the message is projected is highly emperor or ruler like and therefore it is similar in a distant way to the times of the kings and also the colonizers present in many countries.
The advertisement reflects an extremely didactic message just like a monarch. It however, successfully envelops all the goals an advertisement tries to achieve. It does this by using language and by the use of the specific colours. Also, the way in which the language is used, gives readers the opportunity to have various views on the issue and at the same time this use of language evokes emotions in an individual.
** The media source is an advertisement for a newly launched magazine, which emphasizes on the ability of an advertisement to influence a consumer’s mind. **
An advertisement is used by almost all companies, brands, firms and various other organizations to adroitly broadcast their products. The main goal of absolutely any advertisement is successful publicizing, and the only way in which they are able to do that is via presentation and language in their advertisements. The varying designs, images and texts are what essentially bring a reader to notice the advertisement and further look into the product shown. A successful advertisement is one that is aesthetically appeasing or different, as well as one which allows the reader to question and to think. That is the only way in which an advertisement can be interesting to a reader.
This is an advertisement that caught my eye in the magazine, ‘Condè Nast Traveller’. Ergo, it succeeded in its primary goal of making a reader spend a few extra minutes looking at it and also thinking about it. The colours used are extremely stark and at first glance the advertisement appears to be rather simplistic, yet it easily catches the eye because of the colours that are used (white, red and black). The language is easy to understand, but at the same time each phrase has an underlying meaning, which forces the reader to ponder on the advertisement longer. The meaning evokes certain emotions and hence each reader is left with a different perception of the identical advertisement.
The colours used in this advertisement can find a similarity that can be traced back all the way until the Second World War. The colours, red and black are the ones used in the Nazi “Swastika” Symbol. The colours represent Adolf Hitler and his rule, the way he in many ways ‘Brain-washed’ the Germans into believing that they belonged to a superior cast and religion. He used words and an amalgamation of emotions such as fear, sorrow, sympathy and pride to convince the Germans of his strategy. In this way, the discussed advertisement projects an extremely monarch like approach to the problem of extensive commercialisation and to the financial crisis which is slowly but definitely taking over the economic balance in the world at present. Similarly, the manner in which Hitler used language accurately, this advertisement also uses language as a medium to ‘Brain-wash’ consumers and readers all over the world.
As the financial crisis worsens, this entire advertisement is the ideal example for any economist, to describe the way any firm would try their best to publicize their products and the way in which individuals are hypnotized by these advertisements. This advertisement is an eye-opener and the essence of this advertisement has its roots in history. And the way in which the message is projected is highly emperor or ruler like and therefore it is similar in a distant way to the times of the kings and also the colonizers present in many countries.
The advertisement reflects an extremely didactic message just like a monarch. It however, successfully envelops all the goals an advertisement tries to achieve. It does this by using language and by the use of the specific colours. Also, the way in which the language is used, gives readers the opportunity to have various views on the issue and at the same time this use of language evokes emotions in an individual.
** The media source is an advertisement for a newly launched magazine, which emphasizes on the ability of an advertisement to influence a consumer’s mind. **
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